Losing Your Parents + Starting a Company with Founder of BTR Bar, Ashley Nickelsen

Today Ashley opens up about losing both of her parents to cancer. Her mom died of Leiomyosarcoma and her dad died of Appendiceal cancer both within the past 6 years when Ashley was in her late 20s. We also discuss her dog's cancer treatments & she shares what it has been like to start your own company during a pandemic. Ashley Marie, a serial snacker since birth, is the Founder & Chief Snack Officer of B.T.R. Bar. Ashley started the company in honor of her parents, determined to pass on their legacy and inspire the world to be BOLD, TENACIOUS & RESILIENT.

As their caretaker, working full-time, Ashley was constantly on-the-go, inhaling so-called "better-for-you" bars and bites high in sugar with ingredients she couldn't pronounce. With a background in nutrition & food studies, Ashley craved a snack with a "BTR" ingredient profile that also served a functional purpose. And that's how B.T.R. Bar was born. @btr.bar

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